Web Design From Scratch 提出15項Web 2.0網站在設計時應有的特性, 如下方所示 Simplicity正所謂Less is more. 簡單大方、乾淨俐落才是未來的趨勢 Central layout將版面置中 Fewer columns版面最多不要超過3欄，大多為2欄 Separate top section將上方區塊(導覽列或說明)與其他內容區隔出來 Solid areas of screen real-estate大膽的設計區隔出各個不同區域 Simple nav簡單的導覽、選單 Bold logos粗體字型Logo Bigger text較大的字體 Bold text introductions粗體字的簡介 Strong colours強烈的顏色對比 Rich surfaces豐富的外觀:透過多圖層的表現方式呈現圖片 Gradients漸層是相當好的繪圖工具 Reflections反射的圖片形式 Cute icons可愛的圖示 Star flashes星形的圖形
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